For the many students that don't understand how the various social media fit into IMC this chart is great! It can be used in conjuction with chapter 17, page 566 of Lamb, Hair and McDaniel's Marketing 11e and page 267 in MKTG4.
Here it is:
http://www.cmo.com/social-media/cmos-guide-social-media-landscape?cmpid=Q1TT2010
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