Internet Paid Searches

Blog: Paid Search and Social Media: Can They be Friends?" from www.searchengineland.com, April 12, 2010.

http://searchengineland.com/paid-search-social-media-can-they-be-friends-39524?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+searchengineland+%28Search+Engine+Land%29

 Social media are used to create an active dialogue with customers. The main goal is building brand value and secondly driving sales. The goal of paid search is to drive sales, leads, and conversions. The two can be brought together by creating social content that attracts an engaged audience. Marketers can then craft targeted paid search campaigns to capture this audience and make them buyers. This blog can be discussed in LHM Marketing 11e, pages 538-539 and pages 258-259 of MKTG4.
Questions;
1. How can a marketer adjust paid search campaign based upon social media trends?
2. Does strong brand awareness drive search?