Article: "Unilever boss admits to challenges with social media." from International Marketers Blog, April 13, 2010.
http://blog.freedmaninternational.com/unilever-boss-admits-to-challenges-with-social-media/2965/
The blog discusses the frustrations of trying to cope with social media when building a promotional strategy. This blog can be discussed in Lamb, Hair and McDaniel's Marketing 11e pages 530-534 and pages 251-252 of MKTG4.
Questions:
1. Why do you think many traditional marketers are having difficulty understanding the marketing implications of social media?
2. The author says that Unilever has "no idea" of the value of paid advertising on Facebook. How can value of promotion on Facebook be determined?
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