New Product Survey

The article is Joseph Rydholm, "New Product Survey Plumbs Consumer Mind Sets" http://www.quirks.com/articles/2010/20100308.aspx?searchID=71109355&sort=5&pg=1
This article illustrates how a consumers environment can alter alter attitudes toward brands and product categories. The research is based upon 50,000 interviews and shows for example, the impact of the recent recession on attitudes towards the environment and health. This article can be discussed while covering pages 222-224 in Lamb, Hair, and McDaniel's Marketing 11e and pages 92-94 of MKTG4.



Questions:

1. What are some of the environmental factors that can change consumers beliefs and attitudes?

2. How can businesses change consumers beliefs and attitudes about their products?