From MORNINGNEWSBEAT.COM on the state of marriage that you might work into a lecture.

by Kevin Coupe
There is an old joke: Marriage is a great institution. Then again, who wants to live in an institution.
The answer, apparently, is fewer people than ever.
Slate.com reports on the second annual Singles in America study, which reveals that “among those singles 21 and older, 27 percent said they didn't want to get hitched while roughly another 40 percent were uncertain whether they did. A little more than one-third (34.5 percent) said they knew for sure they wanted to get hitched.”

The survey also found that, according to the survey, “that the top five deal-breakers in order of importance are having a disheveled or unclean appearance (67 percent), being lazy (66 percent), being too needy (63 percent), lacking a sense of humor (54 percent), and - woe to long-distance relationships -- living more than three hours apart (49 percent).”

Social Friends and Followers Feel More Inclined to Purchase Brands They Are Fans Of

This short article illustrates the power of social media discussed on page 572 of Lamb, Hair and McDaniel's Marketing 11e.

http://www.emarketer.com/Article.aspx?R=1007568

Radio Shack Positions itseld as a Smartphone Retailer

This article can be used in conjunction with the discussion of positioning and repositioning on pp.281-284 of 11e of Lamb, Hair, McDaniel.


http://online.wsj.com/article_email/SB10001424052748704464704575208353784825356-lMyQjAxMTAwMDAwMzEwNDMyWj.html

E-mail Marketers Tune into Social Marketing

This article is a good supplement to the discussion of social marketing on page 572 of 11e of Lamb/Hair/McDaniel. In 2009 e-mail marketers started to get social, but 2010 will be the year social media makes e-mail marketing more powerful. Social media is a partner, not a threat, to e-mail marketing because it provides new avenues for sharing and engaging customers and prospects.




http://www.emarketer.com/Article.aspx?R=1007584

Dunkin Donuts Goes to Moscow

This article is a good supplement to Chapter 5, Developing a Global Vision in Lamb, Hair, McDaniel, 11e.


http://online.wsj.com/article_email/SB10001424052748704464704575208320044839374-lMyQjAxMTAwMDAwMzEwNDMyWj.html

Targeting the Coffee Drinkers

This article can be used in conjunction with the targeting section in Lamb, Hair, McDaniel. In a counterattack against its lower-priced fast-food rivals, Starbucks Corp. plans to roll out a second coffee brand. Starbuck's is targeting different segments in the market.

http://online.wsj.com/article_email/SB20001424052748703565804575238584204665378-lMyQjAyMTAwMDEwNDExNDQyWj.html


























 

Is the Measurement of Click Through on Internet Advertising Effective

Article: " Is the Click Still King?" eMarketer (May 7, 2010)

http://www.emarketer.com/Article.aspx?R=1007679

Online marketing has been touted for its measurability, a quality that should make it easy for marketers to determine its effectiveness and value for the money. Despite the recognition that the click-through does not measure the full effectiveness of an online ad, many marketers continue to rely on this simple, easy to measure metric. This article can be discussed in Lamb, Hair, and McDaniel's Marketing 11e page 566 and page 271 in MKTG4.
Questions:
1. What might be some other measures to determine the effectiveness of an online campaign?

2. What other forms of promotion may be relatively easy to measure in terms of effectiveness?