"5 Hilarious Branded Videos," www.imediaconnection.com April 14, 2010 http://www.imediaconnection.com/content/26494.asp
An objective of many firms using social media is to build brand awareness and its unique selling proposition. The goal is to have your branded video go viral. Here are five examples of branded videos (with the actual videos) including GEICO, Old Spice and Heineken among others that went viral. These can be discussed in Lamb, Hair, and McDaniel's Marketing 11e pages 577-581 and pages 273-276 in MKTG4.
Questions:
1. Do you think that branded videos are an effective promotional tool?
2. How does a firm create a branded video that will go "viral?"
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