Article: "Gen X and Y Will Lead Economic Recovery." www.mediabuyerplanner.com, April 4, 2010. http://www.mediabuyerplanner.com/entry/50153/gen-x-and-y-will-lead-economic-recovery/?utm_campaign=newsletter&utm_source=wmd&utm_medium=textlink
Economic recoveries have been lead by Baby Boomers for the past 20 years. Now, however, Baby Boomers must save and rebuild their nest eggs for current and future retirement. America will be lead out of the Great Recession by Gen Xers and Gen Yers. This article can be discussed in LHM Marketing 11e, pages 111-115 and pages 41-47 of MKTG4.
Questions:
1. Why will Gen Xers be the group that primarily leads the US out of the Great Recession?
2. Why are demographics a critical aspect of any economic recovery?
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