Social Media

Social Media Marketing has created a lot of consternation as marketers come to grips with how best to use sites such as Facebook and Twitter. This YouTube video touts the benefits of social media as a marketing tool while dismissing traditional marketing communication channels.

http://www.youtube.com/watch?v=gza8dvN8Hkc

Despite the growing divide between social media and other forms of marketing, several of the top marketing firms are still finding uses for both traditional and social media marketing approaches. This video can be uded to begin a classroom discussion on the role of new media for communicating with customers. Use this in conjunction with Chapter 17 in Marketing 11e and MKTG4.