Here is an article dealing with the impact of technology: Mobile Phones:the epicenter of all things business and personal." http://www.quirks.com/articles/2010/20100310.aspx?searchID=71112116&sort=7&pg=1. The research is based upon 8000 cell phone owners to learn how people are using these devices, which features they don't use or use, and how they feel about them. The article can be discussed in chapter 4, pages 124-126 of Marketing 11e and pages 47-48 of MKTG4.
Questions:
1. Cell phones have changed the lives of consumers and have had a profound impact on marketing. Explain this impact.
2. How can marketers use cell phone apps to drive customer patronage and satisfaction?
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