This article can be used in conjunction with the targeting section in Lamb, Hair, McDaniel. In a counterattack against its lower-priced fast-food rivals, Starbucks Corp. plans to roll out a second coffee brand. Starbuck's is targeting different segments in the market.
http://online.wsj.com/article_email/SB20001424052748703565804575238584204665378-lMyQjAyMTAwMDEwNDExNDQyWj.html
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