article:"Google, IBM, Lead the Pack in Millward Brown's Brand ranking," Marketing News May 6, 2010
http://www.marketingpower.com/ResourceLibrary/Documents/newsletters/mne/2010/5/mne_brand_ranking_5_6_10.pdf
The world's top brands are lead by tech powerhouses Google, IBM, and Apple. The study analyzes the opinions of more than a million consumers viewpoints of business-to-business and business-to-consumer brands. This article provides a current reference to accompany Chapter 10 in Lamb, Hair and McDaniel's Marketing 11e and MKTG 4.
Questions:
1. What are the benefits to a firm of having a global brand with a positive image?
2. Google's brand is valued at $114 billion. How might such a value be calculated?
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment