Article: "The New Normal: Your Customer Is in the Driver's Seat," Forbes.com (April 27, 2010)
http://www.forbes.com/2010/04/27/accenture-apple-dell-customer-satisfaction-segmentation-marketing-cmo-network-dave-rich.html?feed=rss_leadership_cmonetwork
Today's customers are more diverse,inter-connected, and demanding than ever before. A global survey of 5000 plus consumers found that 69 percent had moved to a new provider for at least one product or service in the past 12 months. This can be discussed in Lamb, Hair, and McDaniels Marketing 11e, pages 7-14 and pages 5-10 of MKTG4.
Questions:
1. In order to compete in today's marketplace a firm must use "agile marketing." what do you think that this means?
2. Why do you think that so many people are turning to new suppliers for their what they buy? Have you done so recently? If yes, why?
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