E-mail Marketers Tune into Social Marketing

This article is a good supplement to the discussion of social marketing on page 572 of 11e of Lamb/Hair/McDaniel. In 2009 e-mail marketers started to get social, but 2010 will be the year social media makes e-mail marketing more powerful. Social media is a partner, not a threat, to e-mail marketing because it provides new avenues for sharing and engaging customers and prospects.




http://www.emarketer.com/Article.aspx?R=1007584