The Marketing Place

Sony TV Business to Go on the Attack (Wall Street Journal, 03/10/10)


http://online.wsj.com/article/SB10001424052748704145904575111053206940546.html?mod=djem_jiewr_MK_domainid

Sony Corp. said its television business will shift to attack mode in the coming fiscal year as it ramps up TV shipments by about 70% to more than 25 million units and aggressively pushes its 3-D models. Competitive advantage is discussed on pages 40-43 of Lamb, Hair, and McDaniel's Marketing 11th edition and pages 19-20 of Lamb, Hair, and McDaniel's MKTG4.