Caterpillar Joins 'Onshoring' Trend (Wall Street Journal, 03/12/10)
http://online.wsj.com/article/SB20001424052748703625304575115922854225564.html
Caterpillar is considering relocating some heavy-equipment overseas production to a new U.S. plant, part of a growing movement among manufacturers to bring more operations back home. This strategy is contrary to offshoring as a method of competitive advantage. Competitive advantage is discussed on pages 40-43 of Lamb, Hair and McDaniel's Marketing 11th edition and pages 19-20 of Lamb, Hair and McDaniel's MKTG4.
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